Maria Boos

Maria has over 25 years of experience solving communications challenges for top companies in the financial services, healthcare, government and media sectors. Throughout her career, Maria has been singularly focused on helping companies determine what, when and how to communicate with customers to drive satisfaction and engagement. At heart, Maria believes that the brand customers know is the one they interact with every day, most often through information-intensive, transactional, regulatory and service-oriented touchpoints. Over the years, she’s led innovative simplification efforts for industry leaders such as Aetna, Citibank, SAP, the IRS, Bayer Healthcare, PNC and Kemper. Today, Maria leads Siegel+Gale’s team of experts in information architecture, plain language writing, information design and interaction design to capitalize on the power of simplicity to transform customer communications in all media. With extensive experience navigating the operational, organizational, and regulatory issues that companies face, Maria helps Siegel+Gale’s clients distill complex content down to its essence and deliver it through clear, compelling user experiences.

Maria credits her commitment to the principles of simplification to her academic experience in the professional writing program at Carnegie Mellon University, a discipline that Siegel+Gale’s founder Alan Siegel was instrumental in shaping. She joined the firm in 1988 and spent 15 years in the Simplification practice before leading significant communications efforts at Addison and Sullivan. She rejoined Siegel+Gale in 2010, inspired by the firm’s groundbreaking work to align all aspects of the brand experience.

Maria holds both an MA in professional writing and a BS in industrial management from Carnegie Mellon University. She is an active member of the National Association of Women in Communications.