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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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News Analysis
Big X4 logo on a large screen during a keynote at the Qualtrics X4 Experience Management conference at the Seattle Convention Center on March 18, 2026.
Can Qualtrics Close the Customer Experience Execution Gap?
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Editorial
Shelves of Buc-ee’s branded coffee mugs featuring the smiling beaver mascot in a red cap, displayed inside a Buc-ee’s travel center store in Temple, Texas.
Brand Before Marketing: The Strategic Sequence too Many CMOs Ignore
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Editorial
Brown dog with a black collar tilts its head curiously while looking toward the camera in a grassy outdoor setting.
The Most Underrated Skill in Marketing Isn’t AI — It’s Asking Better Questions
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In an image generated with AI, an apocalyptic cityscape with flames and collapsing buildings behind three broken technology signs labeled CCaaS, CDP and VoC, representing disruption and consolidation in customer experience software platforms.
A 'SaaS Apocalypse' for Customer Experience? Really?
A vast modern warehouse stretches deep into the distance, filled with long rows of shelves stacked with cardboard boxes, conveyor systems and a few workers in high-visibility jackets, conveying large-scale logistics and fulfillment operations.
The Operational Reality Behind Digital Experience Platforms
Black-and-white checkerboard grid forming a warped, tunnel-like perspective pattern that appears to recede toward a central vanishing point, creating a visual illusion of depth and motion.
The CX Illusion: Why Managing Expectations Misses the Point
Low-angle view of a modern building’s steel framework and lattice structure, with intersecting beams and geometric lines rising upward toward a bright sky, emphasizing architectural scale and structural design.
6 Must-Haves for a Better Solution to Structured Content Authoring
Long straight highway stretching through a dense pine forest under a clear blue sky, symbolizing a forward path or long-term strategic journey.
Which 2025 Marketing Predictions Actually Came True?
Wooden peg figures on a seesaw illustrate imbalance, with four red figures elevated on one side while several white figures fall off the lower side against a bright yellow background.
What Separates the Best and Worst Customer Service
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Latest Articles by Maria Ogneva

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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