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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Time for a Reboot How We Measure Customer Success
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Inside the CDP Illusion: When Data Dreams Meet Mid-Market Reality
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Editorial
A mink running across a beaver dam.
DAM Is Dead — Long Live Intelligent Content
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Tata Communications & NiCE Partner on AI-Powered Contact Centers
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Could Service Blueprinting Be the Ultimate Complement to Customer Journey Maps?
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Turning DXPs Into Intelligence Engines — Not Just Interfaces
Usetiful CEO Ondrej Dobias and Fullstory Chief Product and Technology Officer Claire Fang speak on stage during a discussion at a Fullstory event.
Fullstory Acquires Usetiful to Connect Analytics Action
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What to Expect at Sitecore Symposium 2025
Attendees gather in the registration area at Treasure Data’s CDP World conference, standing in line beneath a large “Registration” sign with multilingual “Welcome” banners and the colorful CDP World logo displayed on screens and the floor.
Treasure Data Unveils AI Marketing Cloud and 'Super Agent' Vision at CDP World 2025
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Latest Articles by Maria Ogneva

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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