Mariia Golitsyna

Mariia Golitsyna is an international B2B marketing and business growth strategist with more than 15 years of experience working with enterprise clients and global brands. She specializes in growth strategy, enterprise partnerships and the alignment of marketing with revenue in complex B2B environments.

Throughout her career she has worked with multinational organizations including Microsoft, Shell, Samsung, BASF, Hyundai, PepsiCo and PwC, helping companies strengthen long-term partnerships and scale corporate client development.

Later in her career, Golitsyna focused on scaling marketing and business development initiatives for midsized companies across CIS markets, bringing enterprise-level strategy into fast-growing regional businesses.

Mariia writes about B2B growth strategy, enterprise marketing, customer experience and the evolving role of technology and AI in business decision-making. She also serves as a jury member for international industry awards recognizing innovation and leadership across marketing and technology sectors.