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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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We’ve Lost Preview Text for Email. Are Subject Lines Next?
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The Digital Customer Experience Roadmap at Zoom
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Funnels Celebrate Purchases. Flywheels Celebrate Customers.
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Customer Acquisition Makes You Famous. Customer Retention Makes Money
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Framer Secures $100M Series D at $2B Valuation
Bhumibol Bridge
Customer Journey Intelligence: Why Data Leaders Must Bridge the Insight-to-Action Gap
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Voice of the Customer Needs a Reset: Enter AI
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Your New Digital Experience Design Gurus: The U.S. Government (What?)
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LivePerson & AWS Integrate Contact Center Solutions for CX
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Latest Articles by Mark Smith

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Customer Experience
Cultivating a Symbiotic Cycle Between CX and EX
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Your Chief Marketing Officer Should Transform to Chief Experience Officer
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Beware! 3 Tactics to Avoid Spooking Your Customer
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The 2022 Golden Rule of CX: Treat Employees How You Treat Your Customers
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Make White-Glove Customer Experiences the Norm
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One Reason Personalization Fails? Customer Journey Mismanagement
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Customer Experience
From Discovery to Action: How Do You Operationalize Customer Journey Maps?
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Data Management Is the Key to Success – or Failure – in Customer Journey Orchestration
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Customer Experience
Customer Journey Orchestration Isn’t Just for B2C Anymore
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Customer Experience
Use Data to Enhance Employee Engagement and Improve Customer Experience
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Why Your Customer Experience Needs To Be Proactive
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CMOs: Claim Ownership of the Customer Experience
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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