Editorial
Customer Experience
Real Engagement Trumps Social Media Listening
Mary Lou Barney is the vice president of Strategic Accounts at Fuel Cycle, a market research and community intelligence platform. She brings over 30 years of experience working with leading businesses to use research and insights to drive business performance. She has had the pleasure of taking on global responsibilities that have spanned 60 countries and numerous industry verticals, including consumer packaged goods, retailing, technology and more.
Mary Lou previously led the global corporate relations and market development team for the Executive Education program at Harvard Business School. Prior to that role, she partnered with large clients to link insight platforms to business challenges at Ipsos, Kantar TNS, IRI and other firms.