Matthew Lieberman

As Chief Marketing Officer for PwC US and Mexico, my role blends advanced digital expertise with traditional marketing and communications acumen. With a career rooted at the intersection of media, technology, and marketing, I lead a large cross-matrix team driving PwC US' marketing strategy and execution. As an early adopter of emerging technologies (GenAI, Automation, and Customer Data Platforms) and having led PwC's marketing transformation, I'm frequently quoted in the press and recognized as a published thought leader and speaker on marketing evolution.

Our purpose, to build trust in society and solve important problems, is at the core of everything we do. It guides how we serve our clients, our people and the world. To help our clients build trust and deliver sustained outcomes, PwC provides professional services across Audit and Assurance, Advisory and Tax. We bring a range of capabilities to help organizations solve faster, solve more and realize more value. These capabilities include cloud and digital, deals, ESG, cybersecurity and privacy, governance/boards, risk, transformation, and much more. Across our global network of nearly 328,000 professionals in 152 countries, we are committed to advancing quality in everything we do.

Writing consistently about the marketing industry has led to being quoted in the LA Times, NY Times, SF Chronicle, Bloomberg Businessweek, Wired, AdWeek, Fortune, Wall Street Journal, Huffington Post, USA Today, Insider, Cheddar, CNBC, Hollywood Reporter, Variety, and The Wrap. I am a member of the Forbes Technology Council, CMO Council, Association of National Advertisers, Quartz Pro, Consumer Tech Association, ThinkLA, and Thinkers 360. I'm also a guest lecturer at the University of Southern California Marshall School of Business MBA program each semester for 8+ years.

I split my time between Los Angeles and New York. Every Saturday and Sunday morning, when I am home in Los Angeles, I enjoy the simple joy of walking shelter dogs, leaving my phone behind to fully connect with the moment. Beyond my weekends, I’m a seasoned house flipper with a passion for transforming spaces. As a traveler, I’ve shared unforgettable adventures with my husband, with just Antarctica left to visit.

Always happy to connect with professionals. If I can be of any assistance, please do not hesitate to reach out via LinkedIn. All views are my own.