Editorial
Customer Experience
In B2B Tech, It's Time to Go Back to the Human Drawing Board
Decades deep in B2B, agency & client side, start-up to enterprise, Maureen is devoted to closing the material gaps in B2B. She believes that while sales & marketing collaboration has had all the attention for over a decade now, they’re the same conversations and we haven’t moved the needle much. There are bigger gains to be mined closing the gaps between product, marketing, sales and success, leading to orders of magnitude impacts in acquisition and retention. Recently awarded A UK Tech Innovator Visa, Maureen is based in London.