Feature
Customer Experience
Avoid Churn: A B2B Guide to Voice of the Customer
When Melissa Leon was tasked with reviving Nalco Champion’s Customer Loyalty program four years ago, she inherited a project that was broken and held in contempt. Today, Ms. Leon’s Customer Loyalty Program is delivering unprecedented results within the oil and gas industry and by the B2B marketplace at large. The program, touching a customer base valued at over $4-5 B, continuously provides the critical information necessary to enhance customer value delivery processes while strengthening business relationships.
Ms. Leon has been featured in Oil and Gas Magazine’s international profiles on Up and Coming leaders. Ms. Leon received a BBA in management from Texas Tech University.