Editorial
Digital Marketing
How to Put an End to Your Marketing Analytics Frustrations
Melissa Todisco is a growth marketer, innovation storyteller and analytics enthusiast who loves to help organizations advance their communication strategy using analytics. She is currently the VP of Marketing at Concentric – an advanced analytics company with a software platform used by business leaders to forecast the impact of any go-to-market decision. For the last 15 years, Melissa has worked at leading agencies advising clients, such as 3M, Johnson & Johnson, Diageo and Netflix.