Editorial
Digital Marketing
Programmatic's 3rd Wave: Will Publishers & Brands Get it 'Just Right'?
Michael Hudes is executive vice president and chief revenue officer at YuMe, a provider of global audience technologies. Michael was previously CEO at Keystream, where he led the development of a platform for publishers and advertisers to create dynamic overlay advertising units to more effectively monetize video content.He was also president of innovation strategy and growth for Interpublic Group’s Mediabrands and president and chief operating officer of Organic, where he oversaw the company’s evolution from a 17 person shop dedicated to building websites to a 1,300 person team focused on digital marketing services.