Editorial
Digital Marketing
5 Ways to Improve Your Organization's Marketing Agility
Michael Lummus is senior director, product marketing and strategy at Aprimo, a provider of marketing operations management software that enables marketers to manage the five essentials of marketing: planning, spending, creation, distribution and performance. Michael has domain expertise in marketing and software, and functional expertise in strategy, product management, M&A, marketing and executive general management. He has a bachelor's degree from Belmont University and an MBA from Auburn University, College of Business.