Latest Articles by Myles Suer

10 Game-Changing Innovations Outside of AI That Should Inspire CMOs

Why Marketers Are the First to Bet Big on Agentic AI

VCs Love AI-First Startups. Here’s Why That Matters for Marketing Leaders

How 5 Airlines Stack up on the State of Customer Experience

Agentforce 3: Salesforce’s Latest Bet on the Future of Agentic AI

Growth at What Cost? The Hidden Risks of Customer Segmentation

Could Salesforce-Informatica Acquisition Create a Data Queen?

The Self-Service BI Bottleneck Is Back—Can Agentic AI Fix It?

The Marketing Genius of Taylor Swift: Principles for Every CMO to Consider

Is Your Marketing Strategy Built for Economic Uncertainty?

Before AI Personalization, Fix the Data: The CX Leader’s Roadmap

Salesforce Introduces Agentforce for Retail: Automation Meets Personalization

Simplify, Scale, Comply: New Rules of Data-Driven Customer Engagement

CIO Balancing Act: Navigating Innovation While Driving Business Outcomes

Building Lasting B2B Customer Relationships With 'Triple Fit'

Democratizing Data: What It Really Means

Making the Most of Generative AI Tools for Marketing Success

Mastering Personalized Customer Experience for Growth

Will Agentforce Be the Most Significant Innovation in Salesforce's History?

Will Salesforce Upend Its CRM Strategy With Generative AI?

IRS Customer Service: Transforming Taxpayer Customer Experience

How United Airlines Turned Real-Time Data into CX Gold

CrowdStrike's Critical Flaw: When Change Management Fails, So Does Trust

Mastering Customer Journey Management: From Silos to Seamless CX

Mastering a Holistic Business Approach That Improves CX and EX

Economic Strategies: Managing Marketing in Uncertainty

Top Execs on Kicking Customer Data Breaches to the Curb