Editorial
Customer Experience
How Customer Loyalty Programs Help Identify Buyer Motivations
Nick Chambers is Managing Partner at The Customer Strategy Network (CSN).
CSN is a global consortium of leading independent customer loyalty practitioners, strategists and academics who come together to help businesses of all sizes better leverage and grow their customer assets throughout the entire customer lifecycle. In a world of increasingly well-designed and optimised customer insights, marketing automation and loyalty programs, CSN helps make those marginal gains needed to deliver sustainable competitive advantage.
CSN provides a trusted perspective on customer loyalty based around the specialisms contained within the global network, behavioural science, customer value engineering, training, technology, payments convergence, multi-tenant, privacy & regulation, customer
management innovation and customer research.