Editorial
Customer Experience
How to Prevent Your Long-Running CX Program From Stalling
Nik Werk is the managing partner and founder of Werk, a specialist B2B market research agency. He shares insights and best practices for how leading B2B brands measure, report and improve customer experience (CX) using primary voice of the customer (VoC) data. He has designed and managed CX programs for a range of Fortune 500 brands through 10+ years of B2B agency life.
Nik has published insights about data storytelling, CX and how to drive change with insights for industry publications and spoken at conference by a range of organizations, including the Association of National Advertisers, the American Institute of Architects and Vanderbilt University.
Nik is born and raised in Denmark but today lives with his family in Nashville, Tenn.