Editorial
Customer Experience
The Customer Experience Metrics Retailers Are Missing
Nikki Baird is the vice president of Retail Innovation at Aptos, a retail enterprise solution provider. She is charged with accelerating retailers’ ability to innovate. She has been a top global retail industry influencer for over a decade, with a background in retail and technology. She is a regular contributor to Forbes.com and has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.