Editorial
Digital Marketing
Revamp Marketing to Boost Your Bottom Line
Nipul Chokshi runs product marketing at Lattice and is responsible for product positioning and sales enablement. Prior to Lattice, Nipul built and ran the Solutions Marketing and Sales Enablement functions at Yammer (acquired by Microsoft in 2012). Before Yammer, he led product management/marketing at Marketo and Merced Systems (acquired by NICE Systems). He lives in San Francisco and is an avid runner.