Editorial
Digital Marketing
Marketers: Stop Anthropomorphizing AI, Learn What It Actually Does Under the Hood
Patrick Perrone is the Chief Technology Officer at Arke, a digital consultancy specializing in composable architecture, digital experience platforms, and modern middleware design. With more than 15 years in marketing technology and enterprise architecture, he helps organizations translate emerging technology into measurable business value.
At Arke, Patrick leads cross-disciplinary teams that design and implement scalable digital ecosystems for global brands. His work centers on connecting marketing strategy with technical architecture—bridging the gap between vision and execution. He explores how emerging technologies like AI and composable platforms are reshaping the practice of digital architecture.
Patrick has been quoted by CMSWire and has spoken at industry conferences. Under his leadership, Arke was named Contentstack’s Partner of the Year, recognizing the firm’s leadership in composable experience delivery.
He lives in the Atlanta area with his family.
Patrick’s work lives in the gaps between what technology can do and what organizations need it to do.