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Pekka is the CEO of Avoin.Systems and the chairman of the Finnish Software and e-Business Association. As a serial-entrepreneur he is also a member of Coventures specializing in corporate venture building. Formerly Pekka was the co-founder of Valo, a digital workplace product suite built on top of Microsoft 365 with millions of global users. With more than 20 years’ experience in the software business, he is passionate about creating better digital experiences.