Pelin Thorogood

Pelin Thorogood, a new media marketing and analytics expert, is CEO of Anametrix, an Ensighten company, the award-winning marketing analytics platform. Her career as a high-tech innovator includes leading the go-to-market strategy as CMO of WebSideStory (acquired by Omniture/Adobe), extending Peregrine Systems’ enterprise software business (acquired by HP) into web-based applications and in the mid-1990s launching one of the very first mobile B2B applications. She was named one of the “20 Women to Watch” in sales lead management in 2011 and 2012. Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management. Follow Pelin on Twitter @PelinT.