Editorial
Digital Experience
The Retail Customer Experience: Big Data Offers Big Rewards
Phil Seward is regional director for the Americas at ICLP, a loyalty marketing agency. Phil is responsible for ICLP’s market development and operations across North America and Latin America, with responsibility for ICLP offices in the US and Brazil. He joined the company in 2006. Phil brings over 15 years of applied experience in the design and management of CRM, loyalty and co-brand card programs across B2B and B2C audiences. Phil is a self-confessed points and miles junkie, constantly re-balancing his loyalty ‘portfolio’ to maximize his earning and redemption opportunities.