Editorial
Customer Experience
The Most Important Metric in Retail? Happiness
Ralf Kern is global vice president of the Retail Business unit at SAP. He is responsible for helping to define the direction of SAP’s solution and global go-to-market strategy for omni-commerce retail. Kern has more than 25 years of experience in information technology, retail, consulting, global project management, merger and acquisition, and solution and service development. Prior to working at SAP, he was a retail consultant at Dacos, and a sales representative at CosmosDirekt. Kern received his master’s degree in computer science and business administration from the Saarland University in Germany.