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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Some Consumers Find Zero Benefit With AI in Customer Service
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Editorial
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
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Editorial
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Your Boss Needs a New CX ROI Language: The Customer Asset Model
NiCE Software team members pose together at their booth during Salesforce Dreamforce, featuring branding for the NiCE + Cognigy partnership and event sponsor signage in the background.
NiCE Launches AI Ops Center for Enterprise CX Reliability
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From Static to Smart: Why AI Is the Next Frontier in CMS
Genesys CEO Tony Bates on stage at his company's conference in Nashville in September 2025.
Genesys & Scaled Cognition Partner on Agentic AI for CX
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The CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM Strategy
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Chief Customer Officer Challenges: From 'Mean Girls' Politics to Real CX Power
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Rasmus Skjoldan

Contributing Author
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Reporting from
Copenhagen, Denmark
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Digital Experience, Web CMS
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Rasmus is the CMO at Magnolia, working out of Copenhagen and Basel. He oversees global marketing, product management, partner management, technology alliances, analyst relations and UX.

Rasmus’s Recent Articles

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Digital Experience
DXP Demo Sound Too Good to Be True? Then It Probably Is
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Digital Marketing
Modular Marketing Tech: Why Great Marketing Needs Room to Experiment
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Digital Experience
Has the Suite DXP Dream Failed? The Case for Modular Digital Experience Platforms
Editorial
Article
Digital Experience
The Next Step for Enterprise UX: Cross-Application Usability
Editorial
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Digital Experience
The Rocky Path to Personalization
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Customer Experience
The Digital Fairy and the GDPR Giant
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Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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