Editorial
Digital Marketing
How the Experimentation Ethos Drives Measurable Impact for Marketers
Reese McGillie is senior director of Marketing Analytics & Insights at Merkle, a data-driven, technology-enabled, global performance marketing agency. A thought leader with a solid foundation in digital marketing analytics, content strategy and user experience, she joined Seattle-based Merkle in 2015 to lead, manage and develop a 40-plus person team of analysts, strategists and functional managers across multiple domestic locations. Before that she worked at Pointmarc, a Merkle company; POSSIBLE; and ZAAZ.