Rhoan is the CEO and Co-founder of DemandLab, an agency she launched in 2009 in response to the new opportunities technology was bringing to the marketing landscape. With over 25 years of experience in marketing, and as an early advocate and adopter of marketing's collection and use of data and technology to drive marketing and business performance, she established DemandLab as a full-service marketing agency specializing in delivering marketing-led customer experience strategy and execution services to clients.
She was one of the first wave of marketing leaders to recognize the potential of marketing automation. With this in mind, Rhoan continues to explore next-generation technologies that accelerate revenue, clarify marketing's contribution to revenue, support engaging customer journeys, and deliver valuable customer insights to key business stakeholders, including marketing, sales, finance, and customer success.
Rhoan is an award-winning digital marketing professional. She is the co-author of Change Agents: The Radical Role of Tomorrow's CMO, host of the Revenue Rebels podcast, and publishes an award-winning monthly column for CMSWire.
At DemandLab, her daily impact includes driving the vision of growth, including targeted service offerings, client happiness, new client development, and growing and advancing a 100% remote global team.
Rhoan devotes time to gaining new insights and perspectives by keeping her spare time filled with relevant books, journals, papers, podcasts, and media to enrich her thinking on marketing, sales, and business growth for her team and DemandLab's clients.
