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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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Premium Isn’t a Label — It’s a System Customers Learn to Trust
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Editorial
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'VUCA on Steroids': Why Your Customer Experience Needs a Culture Reset
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Editorial
A dog wearing glasses sits at a desk labeled “Marketing Department,” holding a sign that reads “But We DID Help!” while surrounded by charts, graphs, and analytics dashboards on screens, in an image created with AI.
Marketing Influence Is Real — But Your Reporting Isn’t Showing It
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Time to Navigate From Journey Mapping to Journey Intelligence
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The 5-Step Martech Reality Check for Marketing Leaders
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Ever Heard of the Experience Tax?
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Agentic or Bust? What Shoptalk 2026 Actually Revealed About Retail’s Future
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Why Conversational Commerce Now Requires a Control Plane
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The Real Customer Churn Problem? You’re Measuring It Too Late
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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