• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign
Editorial
AI robot tutor reading with a teenage boy.
The Hard Truth About Human-Like AI Conversations
Read now
Editorial
Elderly couple hiking, with the man lending hand to the woman on a hill.
Not Your Grandparents’ Customer Journey
Read now
Editorial
A woman sits at multiple computer terminals looking at screens filled with code.
Should Marketers Jump Into Vibe Coding?
Read now
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
SitecoreAI and the Shift From Search to Discovery in Digital Experience
Digital billboard in New York’s Times Square displaying MoEngage’s announcement of $100 million in funding led by Goldman Sachs and A91 Partners, featuring the Nasdaq logo and a stylized statue graphic celebrating the milestone.
MoEngage Secures $100M to Expand AI Marketing Tools
A brown dog wearing a red collar looks intently at two plates of food — one filled with fruits, vegetables and oats, and the other with a cooked chicken and bacon — appearing to deliberate between the healthy and indulgent options.
CX by Design and the Hidden Power of Choice Architecture
A person with their feet up, wearing cozy socks with a coffee mug next to their feet and fireplace in the background, signaling a holiday season scene.
4 Trends Affecting Digital Marketing This Holiday Season
Woman holding an oil dipstick looking under the hood of a car.
Marketers: Stop Anthropomorphizing AI, Learn What It Actually Does Under the Hood
White pixelated background with two rectangular black and white heatshots of CMSWire TV's host Dom Nicastro and guest John Miller
AT&T’s John Miller on Turning Customer Obsession Into Everyday Practice
WebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Samson Adepoju

Editorial
Article
Customer Experience
CX Leaders, Stop Selling Sentiment — Start Selling Outcomes
Editorial
Article
Customer Experience
Why Chasing New Customers Could Sink Your CX Strategy
Editorial
Article
Customer Experience
Customer Journey Intelligence: Why Data Leaders Must Bridge the Insight-to-Action Gap
Editorial
Article
Customer Experience
Omnichannel Customer Experience: Why Most Strategies Still Fail
Editorial
Article
Digital Marketing
The Modern CMO: Data-Driven, AI-Native and Creatively Human
Editorial
Article
Contact Center
The Loyalty Equation: Trust + Context + Community
Editorial
Article
Contact Center
Patch Your Agentic AI Usability Cracks Before Your Customers Walk
Editorial
Article
Customer Experience
How AI-Driven Foresight Helps Chief Customer Officers See Further and Faster
Editorial
Article
AI Technology
The Democratic Future of AI and Shifting Consumer Behaviors
Editorial
Article
Digital Experience
Reinventing Digital Experience Design: Core Skills for the Human AI Era
Editorial
Article
Customer Experience
The Rise of Radical Authenticity: Customers Want Real Over Perfect in 2025
Editorial
Article
Content Strategy
Preserving Creator Value in an AI-Driven Content Discovery Landscape
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Explore CMSWIRE
CX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
Fullstory Acquires Usetiful to Connect Analytics ActionTime for a Reboot How We Measure Customer SuccessSitecore Unveils SitecoreAI — and a Vision for Smarter Digital ExperienceDAM Is Dead — Long Live Intelligent ContentSEO Meets AI: Why Generative Engines Are the New Gatekeepers of DiscoveryAT&T’s John Miller on Turning Customer Obsession Into Everyday Practice
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising