Sandra Thomas-Comenole

Sandra Thomas-Comenole is an award-winning marketing strategist and behavioral growth expert who, as one CEO put it, is a “miracle worker” when it comes to turning insight into growth. For over 15 years, she has helped brands unlock why people click, convert and stay loyal—doubling or tripling results by blending behavioral economics, UX optimization, and data-driven strategy. Marketing, for Sandra, isn’t just about numbers—it’s about understanding humans and creating experiences they can’t ignore.

Throughout her career, Sandra has led marketing and brand strategy for companies across hospitality, travel, SaaS, luxury lifestyle, and biotech, helping them achieve significant growth and recognition. The brands she has worked with have been featured in Forbes, Condé Nast Traveler, Travel + Leisure, and Inc., and have earned accolades including Inc. 5000 rankings, Travel Weekly Power List recognition, and Magellan Awards. She has also authored articles for Travel Weekly and TravelPulse, and her insights have been quoted in national media including The Boston Globe.

Sandra is the host of the international podcast “Behavioral Economics in Marketing,” exploring how behavioral science shapes decision-making, leadership, and digital engagement, with listeners in more than 75 countries.

She holds an M.S. and B.S. in Economics from Rensselaer Polytechnic Institute, specializing in behavioral and decision theory.

Based in Troy, NY, Sandra collaborates with globally distributed teams to craft strategies that balance data, empathy, and creativity. A lifelong traveler and water enthusiast, she draws inspiration from coastlines, art destinations, and experiences that connect people and place worldwide.