Editorial
Customer Experience
Ever Heard of the Experience Tax?
Sanjana Arun is a Product Lead with deep expertise in applied machine learning, search ranking, and ad-tech. She specializes in building algorithms and digital experiences that sit at the intersection of discovery and monetization, ensuring that business revenue goals do not compromise core user trust.
Currently, Sanjana leads ad programs for search at eBay, focusing on ranking, retrieval, and relevance for one of the world's largest digital marketplaces. Prior to eBay, she drove product strategy at Oracle, where she worked on complex AdTech products and ML-driven recommendation models. She also brings extensive domain expertise in travel data and systems from her previous roles at Amadeus and Emirates.
A recognized voice and active leader in the product management community, Sanjana serves as a Product Led Ambassador for the Product Led Alliance and is the Bay Area Community Lead for The Product Folks. She frequently shares her insights on applied ML and marketplace dynamics at major industry events, including DevWeek, Product World, and PLA virtual summits. As a writer, her frameworks for balancing revenue with user experience have been published in top-tier industry hubs like Mind the Product and Product Led Alliance.
Based in San Jose, Sanjana spends her time away from the keyboard experimenting with delicious new vegetarian cuisines, taking hip-hop dance classes, and actively mentoring emerging PMs. She is a relentless optimizer of digital ecosystems who firmly believes that the most sophisticated search algorithms are the ones the customer never even notices.