Scott Abel, globally recognized as "The Content Wrangler," is an award-winning content strategist with over 20 years of experience in content management, technical documentation, and customer experience strategy. His influence has revolutionized how organizations create, manage, and deliver content, and he continues to lead the way through his consultancy, The Content Wrangler, and his role as the Content Strategy Evangelist for Heretto, a leading component content management solution.
Scott, the co-author of The Language of Content Strategy, is a prolific editor with a dozen books in the Content Strategy Series from XML Press. He's written for Forbes, EContent, tcWorld magazine, and Content Science Review. His column Meet The Change Agents in Intercom magazine is a platform that showcases innovators transforming the technical communication landscape.
Brand Quarterly Magazine ranked Scott among the 50 most influential marketing thought leaders. He serves as an Advisory Board Member for the Customer Experience Certificate Program at the University of California, Santa Barbara, Professional and Continuing Education, and he has lectured at the School of Information at the University of California, Berkeley.
Scott's expertise has made him a sought-after speaker at conferences like Content Marketing World, tcWorld, Intelligent Content, and Localization World. His insights into structured content, artificial intelligence, and optimized content workflows have made him a trusted figure in the industry. The Society for Technical Communication (STC) conferred him the title of Fellow, a distinction awarded to individuals who have made significant contributions to the field.
Outside of his professional career, Scott is known for his DJing and dance music remixing talents under the alter ego, The Audio Wrangler. Based in Palm Springs, California, he enjoys blending his passion for music with the desert lifestyle.
