Feature
Digital Marketing
The Consumer Journey: Content as Compass
Scott Allan is chief marketing officer for AddThis, the leading content engagement platform that enhances paid, earned and owned media strategies. AddThis tools are used by over 14 million domains worldwide to power social sharing, increase overall engagement, boost traffic and provide behavioral insights. Mr. Allan has more than 15 years of technology marketing experience, working corporate marketing and product marketing roles at LinkShare, IBM, Lotus, EMC and Quark. He earned his undergraduate degree in Finance from the University of Massachusetts at Amherst and an M.B.A. from Boston University.