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Customer Experience
The Key Metrics for Tracking a Social Marketing Campaign
Scott is the founder and CEO of Source Metrics. Previously, he was a co-founder and former CEO of Shopify.com, one of the largest hosted e-commerce apps on the Web. He's also been a Vice-President at Tomoye Corporation, where he helped implement online communities at some of the largest organizations in the world including: Lockheed Martin, John Deere, Rabobank and the US Army.