Serena Chan

Serena is a Research Advocate, Customer Experience Lead at Dovetail, with a background in exploratory and UX research. She plays a pivotal role in crafting memorable experiences for customers, advocating for them within the company, and partnering with people who do research to build community and best practices at Dovetail. Passionate about democratizing research, she champions the importance of prioritizing insights from customer-facing teams to drive the development of truly customer-centric products. A poet and community gatherer, Serena leverages storytelling at work and leisure to facilitate a more deeply connected, equitable & regenerative future for all.