Feature
Digital Marketing
How to Staff a Content Marketing Team
Feature
Digital Marketing
The Real Secrets About Content Marketing
Seth Dotterer leads the marketing team at Conductor, responsible for demand generation and strategic product marketing, branding and communications and overall marketing strategy of Conductor’s SaaS Web Presence Management platform, Searchlight.
Dotterer has worked with both startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability.
Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer, Turtle Beach, in a variety of product and marketing roles. As head of Marketing, Dotterer managed the successful market placement and deployment for over 80 products in 11 product segments.
He graduated from Franklin and Marshall College with a degree in political science.