Editorial
Digital Marketing
The Year You’ll Have to Defend Every Marketing Dollar
Editorial
Digital Marketing
The Not-So Hidden Inflation Crisis Inside B2B Marketing
Shafqat Islam is the President of Optimizely. He has worked in marketing technology since 2001, focusing on content management, marketing operations, and digital optimization.
Before joining Optimizely, he was the co-founder and CEO of Welcome (formerly NewsCred), an enterprise content marketing platform. From 2007 to 2021, he led the company as it developed marketing software used by large organizations to manage content workflows. Under his leadership, Welcome helped define the content marketing platform (CMP) category, which later became part of Optimizely’s suite of marketing solutions.
Following Optimizely’s acquisition of Welcome in 2021, Islam joined the company as General Manager and Chief Marketing Officer, overseeing the integration of Welcome into Optimizely’s broader offering. In 2024, he was appointed President, where he now focuses on company strategy, product development, engineering and marketing.
Islam has spoken at industry events, including Optimizely’s own annual program, Opticon, and has been quoted in business and technology publications on topics related to marketing, leadership, and digital transformation. His commentary has appeared in outlets such as Ad Age, Entrepreneur, and Business Insider.