Editorial
Digital Marketing
Using a CDP as a CRM Misses the Point – and the Potential
Sherene Hilal is the SVP of Marketing and Operations at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on enterprise readiness.
Previously, Sherene was the VP of Product Marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the Senior Director of Product Marketing & Pricing for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a Master’s Degree in Applied Math and Systems from Columbia University and a B.S. in Applied Math from Cornell University.