Shubha Mishra is a Staff CX Data Scientist at AppFolio Inc. with over 13 years of experience in service analytics, CX data science strategy, AI governance, and experience measurement in B2B. Her work focuses on the systemic questions often left unanswered in AI deployments in CX: how autonomous systems stay aligned with organizational intent and how that alignment is quantified.
A recognized thought leader, Shubha’s recent piece earned an Editor's Pick by CustomerThink. A preview of her ongoing research introducing an AI governance framework is available on SSRN. With dual master’s degrees in Computer Science and Information Systems, her expertise is rooted in Machine Learning and adaptive network defense systems. Her research portfolio spans published work in network security and the application of AI in healthcare, alongside a high-impact project sponsored by the National Science Foundation and the DoD.
Based in Northern Atlanta, Shubha balances the technical world of data science with a love for the outdoors, historic sites, and a good book. She enjoys traveling and finds her creative outlet in drawing, painting, and gardening.