Simon Robinson is one of the pioneers of customer experience, co-authoring the world’s first article on customer experience strategy in 1995. In the 1990s he was the business development manager responsible for smart phones at British Telecom (BT Cellnet/O2) and co-founder of Genie Internet, one of the UK’s first startup unicorns, developed inside BT Group. He continues to innovate to the present day, creating systemic CX frameworks and tools such as the Customer Centricity Strategy Framework, the Holonomic Circle and the New 4Ps.
He is the CEO (Worldwide) of Holonomics, with over three decades of experience working with the world’s largest brands across the UK, Europe, North America, South America, and Asia, in customer experience design, innovation, mapping and implementation of strategy, and organizational transformation.
In addition to business consultancy, he is an international keynote speaker, a best-selling author, including Designing Customer Experiences with Soul: How to Build Products, Services and Brands that People Genuinely Love (2024), and mentor and advisory board member of several North American, European, and Brazilian startups.
