Editorial
Digital Experience
Why Personas Matter in B2B Customer Journey Mapping
As Senior Strategic Consulting Director for MaritzCX, Stacy enables organizations to understand their customers and to build and implement actionable CX solutions that drive business results. She does this leveraging over 15 years of experience leading customer-focused efforts in both the financial services and retail industries.
Prior to working at MaritzCX, Stacy spent a decade in leadership roles at American Family Insurance, leading large-scale customer satisfaction programs and change initiatives. Most recently, she aligned multiple care centers on industry-leading operational practices in workforce management, process improvement, training, and quality assurance. She began her career as a district manager for the global grocery chain, ALDI, Inc.
Stacy has a business degree from Marquette University in Milwaukee, WI. She is on the board of directors for the Western Wisconsin Juvenile Diabetes Research Foundation (JDRF), and a member of the Customer Experience Professionals Association (CXPA).
Stacy currently resides in Madison, WI with her husband and three children.