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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A small brown dachshund wearing a pink shower cap sits at a table with various cosmetic bottles and a ring light, looking off to the side as if posing for a grooming or beauty video.
AI’s Biggest Problem in Digital Experience: It’s Mostly Cosmetic
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Editorial
Two light-colored puppies nuzzle each other closely, their faces touching in a gentle, affectionate moment.
Customer Data Whispers, AI Answers: A New Playbook for 2026
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Editorial
A sequence of three humanoid robots arranged to mimic an evolution timeline: a small, simple robot stands upright on the left; a more advanced, metallic robot crawls on all fours in the center; and a fully developed, upright humanoid robot walks confidently on the right.
Why AI Alone Can’t Help Your Digital Experience Platform Evolve
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A group of more than 15 Outset team members smiling and standing together in front of a stone-arch wine cave during an offsite celebration. The photo reflects how the team has grown from 12 people at Series A to over 30 at Series B, showcasing the diverse, world-class group building the company’s AI-moderated research platform.
Outset Raises $30M Series B for AI-Native CX Platform
A close-up view of mechanical engine components, including gears, belts and pulleys, symbolizing complex systems working together.
The Hidden Engine of Customer Loyalty? Your Contact Center
A series of wooden blocks with arrows showing different directional paths curving toward a round block with a flag icon, symbolizing shifting strategies and changing directions.
Digital Experience in 2026: Will Agentic AI Automation Shift the Marketing Tech Stack?
A close-up of a hand holding gold ceremonial scissors cutting a bright red ribbon, symbolizing an opening or launch event.
Your Website Starts Losing Value the Day After Launch
A rusty orange robot holds a tin can phone to its head, listening to a string stretched off-frame, against a solid orange background.
When AI Speaks for Us: The New Crisis of Authorship and Identity
Two presenters stand on stage at the UiPath FUSION event in Tokyo, speaking in front of a large backdrop that reads “Agentic AI Meets ROI.” Both are dressed in business suits and appear engaged in discussion as they address the audience.
UiPath & Talkdesk Partner on AI-Powered CX Automation
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Latest Articles by Stefan Pfeiffer

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Information Management
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Digital Experience
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Digital Marketing
GDPR Skeptics Would Like to Relax the Regulation. That Would Be a Mistake
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Social Business
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Customer Experience
Your Customers Aren't Mindless Clicking Machines
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Social Business
Do Employees Need Rewards to be Active on Social Media?
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Social Business
Why Human Resources Needs Social Business
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Cloud Growth in Germany, Europe to be Driven by Collaboration and CRM
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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