Editorial
Digital Marketing
The Right Approach to Modeling Can Make a Big Difference for B2B Marketers
Stephen Easter is the director of analytics services at MeritB2B. He is a client-facing advanced analytics professional with over 20 years of experience using data science to create demonstrable business value for clients. He previously led the advanced analytics offering at North Highland and was a college statistics instructor, which makes him able to effectively explain the value of his work to non-technical audiences.