Editorial
Customer Experience
How Providers Can Help SMBs Create Better Customer Experience
Sydney Bee is a product marketer and strategist FirstFuel Software, where she supports product management, collaborates with the software engineering and modeling teams during new feature scoping, leads client discussions on near-term developments, and contributes to long-term investment discussions with prospective executive customers.
A global-minded marketing professional, she marries market research with a human-centered approach to diagnose and solve business problems that are cross-cultural and cross-continental in nature. She has a Master of Business Administration from Northwestern University's Kellogg School of Management and a bachelor's degree from University of California, Berkeley.