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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
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Editorial
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
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News
NiCE Software team members pose together at their booth during Salesforce Dreamforce, featuring branding for the NiCE + Cognigy partnership and event sponsor signage in the background.
NiCE Launches AI Ops Center for Enterprise CX Reliability
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Two animated robots, one blue with a white star on its chest and one red with a flat round head, sit across a white table as if in conversation against a neutral background.
From Static to Smart: Why AI Is the Next Frontier in CMS
Genesys CEO Tony Bates on stage at his company's conference in Nashville in September 2025.
Genesys & Scaled Cognition Partner on Agentic AI for CX
Empty road in the forest in the Czech Republic.
The CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM Strategy
Sad high school girl reading from school notes in foreground while her schoolmates gossip her in background while standing outside of the school. 
Chief Customer Officer Challenges: From 'Mean Girls' Politics to Real CX Power
Large red Twilio logo letters displayed inside a modern office space with floor-to-ceiling windows and a branded banner in the background.
Twilio Adds Data Tools for Enterprise Customer Engagement
tage setup at Kustomer’s CX NOW 25 in New York—podium and mic beside a screen showing “CX NOW 25” over a city skyline.
Inside CX Now: How Kustomer’s AI-Native Breakthrough Highlights Enterprise Readiness
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Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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