Editorial
Digital Experience
Why Best-of-Breed Beats All-in-One in Marketing Technology
Tim Radwanski is the Co-Founder and Executive Vice President of Strategy at Convertiv, a digital agency purpose-built to help modern businesses grow faster. With over 15 years of experience, Tim has led marketing technology transformations for more than 250 leading B2B companies, aligning digital strategy, marketing operations, and data infrastructure to support scalable, sustainable growth.
A recognized thought leader in marketing operations and demand strategy, Tim focuses on helping organizations modernize their go-to-market capabilities. His approach is grounded in the belief that operational alignment and technical agility are essential to driving measurable business outcomes. His recent thinking explores how organizations can remove technical debt, improve cross-functional collaboration, and build systems that enable predictable, repeatable growth.
At Convertiv, Tim plays a central role in designing and delivering solutions that connect strategy with execution—empowering marketing, sales, and success teams with the capabilities they need to perform in today’s digital-first landscape.