Editorial
Customer Experience
Why Your Client Relationship Measurement Needs Coaching
Tom Cates is founder, chief client officer and chief storyteller of salesEQUITY, a client engagement platform that empowers B2B client teams to measure, analyze and act on gaps in client perception to drive organic growth. Tom has more than 15 years of experience leading consulting engagements focused on the client-facing elements of sales, marketing and client service functions in a wide variety of industries. He has a bachelors in architectural engineering from Penn State University and an MBA from The Wharton School at the University of Pennsylvania.