Editorial
Digital Marketing
Align People, Process and Technology for Data-Driven Marketing Success in 2020
Editorial
Digital Marketing
Unify Marketing Data to Unlock Creative Potential
Tom’s experience in marketing and business development in the B2B enterprise software space started in analytics and grew into broader data integration, management, governance and consulting services for software vendors and their partner channel community. Tom has built and led marketing and inside sales teams at several leading enterprise software and consulting firms from Cognos, IBM, Accenture, MicroStrategy and Perficient. His experience includes brand management, channel marketing, building modern marketing automation systems, developing innovative demand generation programs, building and leading business development teams.