Tony Zito

Contributing Author
Tony Zito avatar
Reporting from
Greater Salt Lake City Area, UT, US
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Digital Marketing, Customer Experience
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As President of Rakuten Marketing, Tony is responsible for developing and driving the company’s vision while overseeing all aspects of the business. Prior to his role at Rakuten Marketing, Tony was the CEO of MediaForge, a display and retargeting innovator. MediaForge was acquired by Rakuten in 2012 and since that time, Tony has played a critical role in the formation of the Rakuten Marketing division, which spans affiliate, display, retargeting, product and data feeds, and paid search tracking and attribution. Before joining Rakuten, Tony co-founded and served as CEO of ezADit, an online aggregator of offline college media, which was acquired by Y2M, a subsidiary of MTV Networks. Previously, Tony was president and co-founder of Precision Data Link, which was acquired by The Profit Recovery Group (PRG). As senior vice president at PRG, Tony was responsible for day-to-day operations, strategy and growth of the logistics division.