Intuit Enters Idea Management Market with Brainstorm SaaS

2 minute read
Josette Rigsby avatar

Intuit (news, site) is throwing itshat into the Enterprise 2.0 world with its new Web-based innovation and idea managementtool, Brainstorm, designed to spur the free exchange of new ideas withinorganizations.

What are Idea Managers

Idea managers, like Brainstorm, are essentially specialized collaboration tools that provide organizations a centralized location tosharenew ideas. In many organizations, there are no establishedprocesses foremployees to collect ideas for business challenges. Ifthey do exist, they areeither haphazard or involve multiple meetingswith a very limited audience,which ultimately makes the productdevelopment cycle longer or misses profitableideas entirely.

Idea andinnovation management processes structure the process,centralize theinformation and allow decision makers to review and select thebestidea for prototyping or implementation. Idea management tools have grown more popular with the expansion of social media tools within corporate environments.

What Can Brainstorm Do

Brainstorm isasubscription-based hosted solution, which makes it possible forcompanies ofall sizes to implement idea management. Thesoftware-as-a-service tool wasoriginally developed as a tool forinternal use, but became so popular thatIntuit decided to make itavailable as a commercial product.

According to Intuit, after implementing the productinternally, theyexperienced a 1000 percent increase in the number of ideascreated andtime to market was decreased by 60 percent. Brainstorm has a numberoffeatures to make managing ideas easier:

Learning Opportunities

  • Submit challenges and collect ideas using a browser-basedtools
  • Share ideas over email, which links back toBrainstorm
  • Collect feedback from others on the idea
  • Idea tracking
  • Define custom criteria and score ideas
  • Idea pipeline management

Additional details on the product features are available at http://brainstorm.intuit.com.

Intuit is currently offering Brainstorm for US$ 5.00 per userper monthfor the first 500 users, with a US$ 500.00 monthly minimum. There are incremental price decreases as the number of users increase above 500.Thesubscription includes access by one domain, setup training, bestpracticesguidance and technical support. Intuit is also offering afree 30 day trial.

Has your organization implemented idea management technologyrecentlyto spur product innovation? Has it improved your process? We would love to hear from you.

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