To what degree can web 2.0 be applied to the world of enterprise information management? To push its latest whitepaper and collaborative info management solution, Hyperwave begs the question."I run into a fair number of people who are skeptical about the actual business value of Web 2.0. Sure, they usually agree it's a terrific new movement. But can you build and grow a real business with these ideas?" muses Dion Hinchliffe of Creating Real Business Value with Web 2.0. Interestingly, Marisa Peacock asked that question earlier today when she reported on Time Inc's much-lauded promise to include web 2.0 offerings in its online fare. Enthusiasm over collaborative technology is great, but where's the business plan? "There's a whole aspect of web 2.0 that can drive genuine business value and significant competitive advantage," Hinchliffe adds (to our relief). "The whole point of enterprise web 2.0 is to put best practices for creating web experiences into the hands of business people, web designers, and users so that we make the most of the systems, users, and information that we have." Now there's a view we've little heard. The Hyperwave whitepaper, dubbed "Collaborative Information Management - the Best of Web 2.0 for the Enterprise," is written by Professor Frank Kappe of Innovative Media Technologies at the University of Graz. Its main purpose is to trumpet the merits of collaborative information management (CIM) solutions, but the whitepaper makes some good points too. Professor Kappe closely examines contemporary enterprise content management systems, which generally include web 2.0 technologies and often even walk the line between social networking orgy and white-collar practicality. At heart, however, an ECM is a fancy document management solution. But this on its own is not sufficient to support collaboration between employees. New media technologies provide ample opportunities to strengthen ECM. But you can't just plug web 2.0 into a glorified document management offering; intellectual property, assess authorization, system security and modification privileges are only a few considerations that need solving for a truly robust ECM solution. Hyperwave's own collaborative information management platform includes all the two-dot-oh bells and whistles, including chat and video conferencing over IP, into an optimized publication process. All aspects of the CIM platform went into helping enterprises maintain currency of content, thereby supporting every phase of the document lifecycle, rather than just the tail-end. Plus, it tries to effectively solve the security, access and modification issues listed above, without getting too heavy or constraining. Hyperwave is a major provider of collaborative info management solutions, an option you should consider if you're having trouble finding a suitable ECM. If you're feeling inclined, download "Collaborative Information Management - the Best of Web 2.0 for the Enterprise" at the Hyperwave website. Got a view on CIM? We want to hear on it. Drop us a comment.