Social Intranets: A Critical Examination

2 minute read
Barb Mosher Zinck avatar

The traditional information-based, push-oriented Intranets are certainly out of fashion and many say have lost their value for today's organizations. At one time they offered a central location for employees to obtain information on corporate policies and procedures, find co-workers and to store their work documents. But over time they developed into more of an information black hole, where information was stored, but rarely updated and, sadly, rarely accessed.

Organizations far and wide are replacing traditional Intranets with a more "social" Intranet -- one that supports the use of social media tools for enterprise collaboration. The Social Intranet has become a meeting place to share ideas, knowledge and support each other in our daily work activities. Or have they?

While some may argue that the Social Intranet is an informal meeting place for employees, others see it as the hub, or central workspace, providing access to all information and applications. The addition of Web 2.0 technologies along with connections that open up information silos and data in secure applications, provides the perfect environment for an employee to be productive.

To help you better demarcate the traditional Intranet of yesterday from today's Social Intranet, join analyst firm Forrester Research and technology vendor Socialtext as they host the upcoming live webinar: Social Intranets: Hype or Change Agent? The event runs on Wednesday January 26 at 7pm GMT / 2pm EST / 11am PST .

Learning Opportunities

Forrester Senior Analyst Tim Walters, Ph.D., Jack MacKay, Vice President and CIO at American Hospital Association (AHA) will discuss the following:

  • The difference between the social intranet and a first-generation intranet
  • Examples of usage within organizations today
  • Tips on adoption and productivity improvements
  • Benefits and challenges of integrating enterprise application data

If you think a Social Intranet is the ticket to better enterprise collaboration within your organization, make sure you know what you need to do to make it successful. Reserve your seat for the event.