Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. EditorialIs It Digital Transformation 3.0 or AI Transformation 1.0?Read nowFeatureCX Leaders Bet on AI, Yet Trust and Transparency Remain the WildcardsRead nowEditorialWhy Great CMOs Act Like Orchestrators, Not MegaphonesRead nowWhy Marketers Are the First to Bet Big on Agentic AIIs Your Board Ready for AI? Questions Every CX Leader Must AnswerWill Google's Antitrust Search Ruling Impact Marketing SEO Strategies?HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025We’ve Lost Preview Text for Email. Are Subject Lines Next?The Digital Customer Experience Roadmap at ZoomExplore the Marketing & CX Leadership Channel
GuideThe Enterprise Playbook for Scalable, Secure Multilingual Voice SupportServe 25+ languages, slash support costs and ditch the robotic voice
GuideAI for Marketing: a Practical Guide to Getting StartedThe perfect tool for marketing leaders who want to start smart and scale confidently
GuideThe Software Industry’s Guide to Collecting Customer FeedbackSee how top brands gather and apply insights to improve products, loyalty and revenue
GuideThe Tech Leader’s Guide to Automating and Integrating Customer FeedbackCut your response times in half by connecting the tools you trust
Research ReportMake Martech Work: How to Find the Right Service PartnerHalf your martech budget goes to partners. This eBook helps make sure it’s not wasted.
Research ReportModernize Smarter: Your Martech Stack Is Holding You Back53% of marketers say their tech isn't fit-for-purpose. This report shows how to fix it.
Research ReportHow to Automate Outcomes with AI That Actually DeliversDiscover how leading CX teams are really using agentic AI, copilots and unified platforms to solve customer problems faster and cheaper
Research ReportGet Better at ROI Projections for GenAI in Customer ServiceBuild a smarter AI roadmap with proven, practical use cases ranked by impact and readiness
GuideThe Ultimate CMS Buyer’s Guide | 8 Features That Matter for Digital TeamsHow to pick a platform that actually keeps up with your content, your team and your customers
GuideTurn Customer Feedback into Your Finserve AdvantageBecause even the best CX strategy falls flat without follow-through
White PaperThe CX Wake-Up Call Financial Institutions Can’t Afford to MissBecause “going digital” isn’t the same as delivering a great experience
White PaperFixing CX Starts with First ContactHow improving First Contact Resolution can reshape the customer experience, elevate your brand and reduce costly second interactions
