Marketing & CX LeadershipCMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered. Editorial7 AI Competencies Marketers Must Master in 2026Read nowEditorialA Practical CX Leader’s Guide to Breaking AI ParalysisRead nowEditorialWhat Contact Center Operations Reveal About Your Customer ExperienceRead nowThe AI Content Reset: What B2B Marketers Must Stop and Start in 202610 Marketing Leaders on What Stays, What Goes and What Scales in 2026Parloa Raises $350M for Enterprise Customer ExperienceWhy Most CMOs Fail Long Before the Exit InterviewFramer Expands On-Page Editing With Drag-and-Drop LocalizationFully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar AllanExplore the Marketing & CX Leadership Channel
eBookHow to Make Every Customer Feel Like the FavoriteAI-powered personalization for marketers who know one-size-fits-all doesn’t drive results
GuideWhy Self-Service Keeps Falling ShortWhat CX teams are missing, what customers expect and how to close the gap without driving up tickets
GuideYour AI Readiness Starts With the Right ChecklistA practical way to prep your team, clean your data and launch CX AI without the missteps that sink 95% of pilots
GuideYour Guide to Understanding Headless CMSA practical look at how headless and composable content platforms help teams work faster and deliver stronger digital experiences at scale
Guide10 Must-Haves for Your Next CMSA practical guide to finding a content platform that moves faster, scales smoothly and keeps your teams in sync
Guide7 Ways Your Metrics Are Wrecking Customer ExperienceStop measuring what’s easy and start measuring what matters. This guide shows you where your KPIs are working against you—and what to track instead
White PaperHow to Outsmart the AI Bot BoomA practical framework for keeping your healthcare site secure, performant and visible, even as AI traffic explodes
On-Demand WebinarHow to Build Trust and Keep Patients Coming BackHear how Twilio and Forrester are helping healthcare teams design AI that feels human—and earns loyalty.
On-Demand WebinarAI in Healthcare: Less Manual Work, More Human CareLearn how healthcare teams are using AI to lighten workloads, strengthen patient connections and scale care with empathy.
GuideHow to Turn Data, AI and Empathy Into 1:1 CXA practical guide to transforming customer experience through real-time insights, intelligent orchestration and a little human understanding
Guide2026 CX Trends Guide: Top 10 Insights for Smarter StrategySmarter service. Faster outcomes. Happier customers. NiCE breaks down the future of CX in one guide.
Research ReportThe CX Gap Is Real — AI Can Help Close It78% of companies think they’ve improved CX. Only 31% of customers agree. This report shows what to do about it.